As part of its campaign to break down racial stereotypes and to encourage an appreciation of Puerto Rico’s multicultural identity, DIVEDCO made a number of films that highlighted the rich local traditions and the diversity of the people. Nenén de la ruta mora (1955) was shot on location in the northern coastal town of Loíza, which is known for its rich African-derived cultural traditions and its high concentration of Puerto Ricans of African descent. It tells the story of a local boy, Nenén, who is led through the streets of Loíza by a vejigante (carnival masquerader) during the annual festival held in honor of the town’s patron, St. James the Apostle. Though Puerto Rico’s strong African roots had long been relegated to silence, this film brings them to the foreground not only by featuring black actors but also by highlighting the colorful carnival masks and regalia, the intricate dances, and the local music – especially the native-born bomba. Carlos Raquel Rivera’s iconic poster, a favorite among collectors, features the diminutive figure of Nenén gazing upon a parade of vejigantes whose masks are elaborated, according to local custom, from coconut shells and painted in the traditional colors: yellow, black, red, and white.